Simform

I joined Simform in October 2017 as an inbound marketing executive. I worked under my team lead to execute content marketing and SEO campaigns for different technology verticals. To put it succinctly, I worked on content, SEO, link-building, and online reputation management.

Additionaly, I spearheaded a location-based website and generated leads through SEO and content marketing tactics. After a few years, in 2020, I got promoted as Campaign Manager. As a part of my work, I implemented complete end-to-end Digital marketing funnels that include SEO, Content-marketing, Facebook/ Linkedin marketing, and Account-based marketing.

My work description at Simform as Sr. Campaign Manager

Responsible for conceptualizing, execution, tracking, and reporting of digital marketing campaigns.

Duties include : ..............................................................................................................................................................................

  • Anticipate competitors strengths, weaknesses, opportunities and accordingly create scalable funnels to increase traffic and identify key conversion points in marketing funnels
  • Supporting all aspects of the planning and management of digital marketing campaigns through a range of channels like SEO, Content, Social media, Programmatic Display advertising
  • Assist and collaborate with team with account-based marketing planning and execution aligned to sales conversion
  • Collaborate with content, SEO operations, and design team to deliver collateral/brochures, web content, emails, landing pages, videos, and other assets that drive customer engagement
  • Create, manage and execute marketing automated campaigns using a marketing automation platform like Hubspot, Active Campaign, user.com, etc.

My work experience at Simform as Inbound Marketing Executive

Responsible for executing Inbound marketing activities like SEO, Content-marketing, which involves competitor research, planning, execution, and reporting.

Duties include: ...........................................................................................................................................................................................

  • Develop overall strategy & location-specific SEO campaigns aimed at building brand awareness, growing organic traffic, increasing engagement, and generate organic leads for a location-specific microsite
  • Develop, Manage, and Track Digital marketing campaigns for three technology verticals *Prepare and present reports on the marketing campaign's overall performance
  • Carry out various link-building activities to improve the backlink profile and get visibility on the other high authority publications.
  • Handle SEO and content generation for landing pages and case-studies
  • Implement user-enrich CTAs and popups to capture the relevant prospects and prepared intent-driven content like Ebooks, Case-studies, blogs, Infographics to help nurture these prospects
  • Worked closely with CMO and marketing manager to help optimize the customer-focused funnels and find out gaps and strategies to improvise the existing funnels