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10+ Years
Available for Opportunities
Rakshit Soral
Marketing Strategist
Marketing leader with 10+ years of experience in B2B SaaS, demand generation, content strategy, and marketing automation. Proven ability to drive revenue through omni-channel campaigns, ABM, and cold outbound.
Professional Journey
Work Experience
Marketing & Demand Generation Specialist
Kitecyber
- Spearheaded comprehensive website positioning overhaul, including keyword targeting and product category mapping—driving a 40% increase in product trial signups
- Revived LinkedIn presence through engaging carousels and video content, adding 2,000+ followers in 8 months and improving brand authority
- Deployed cold email outreach campaigns using Apollo.io, achieving a 32% open rate
- Launched Google Ads campaigns with a $60,000 budget, contributing to a 20% increase in qualified leads
- Implemented a cohesive omni-channel growth strategy across SEO, email, LinkedIn, and paid media
- Produced sales enablement tools including Case Studies, Brochures, and guides, resulting in 12% improvement in MQL-to-SQL conversions
Product Marketing Manager
Plutomen Technologies
- Built and led a 4-member marketing team, executing omnichannel campaigns (SEO, content, ABM, Google & LinkedIn Ads, outbound email), driving over 200+ qualified leads via email
- Executed high-impact co-marketing campaigns with Meta and RealWear in India to elevate brand presence in the industrial tech sector
- Collaborated with Sales and Product to reposition messaging for Industrial XR + AI Connected Worker Suite, increasing organic brand visibility by 30% from zero baseline
- Developed and executed long-term content marketing strategy, publishing 100+ blogs in 2 years, and generating $250K in marketing-attributed pipeline revenue
- Designed and launched CRM-based email onboarding and nurturing workflows, improving lead engagement and conversion
Demand Generation Lead
Simform Solutions
- Designed and launched geo-targeted microsites supported by SEO and paid ad strategies, delivering 30+ qualified leads/month consistently
- Led influencer-driven content campaigns in collaboration with industry experts from Wix, Facebook, and React Native, boosting blog traffic by 1,000+ monthly visits
- Executed intent-driven ABM campaigns using Tribilio and Bombora, resulting in a 45% uplift in SQL conversions
- Orchestrated multi-touch cold outreach across email and LinkedIn, aligning with ABM workflows and increasing email response rates by 30%
- Built 50+ high-quality backlinks via guest posts on InfoQ, DZone, and Dataversity, increasing organic search ranking by 40% and domain authority
Inbound Marketing Executive
Hoojook (RimTim Technologies)
- Implemented targeted SEO and content strategies, successfully scaling client websites to 3,000+ monthly visitors
- Ran Facebook ad campaigns to drive consistent traffic to lead-gen focused landing pages
- Managed and updated WordPress websites, including reviewkeg.com and rimtim.com, ensuring optimal user experience and performance
- Created SEO-optimized web content including blogs, infographics, and landing pages to support inbound marketing
Jr. Content Reporter
Girnar Softwares Pvt. Ltd.
- Collaborated with the team to help scale website traffic to 100,000+ monthly visitors through high-quality, SEO-optimized content
- Researched, planned, and created content across automotive categories including cars, bikes, and trucks to cater to region-specific search trends
- Managed the editorial calendar and content tracker, streamlining the workflow from ideation to publishing
Core Competencies
Skills & Expertise
Core Skills
- Digital Marketing
- Demand Generation
- Conversion Optimization
- Content Strategy
Paid Media
- LinkedIn Ads
- Google AdWords
- Facebook Ads
- Twitter Ads
- Programmatic Ads
- Display Ads
Organic / SEO
- Technical SEO
- Content SEO
- LLM SEO
- Backlinking
- PR Outreach
- Influencer Outreach
Analytics & Tools
- Google Analytics
- Search Console
- GTM
- Canva
- Mailchimp
- HubSpot
- SEMrush
- Ahrefs
Development
Professional Development
Certifications
Google Analytics 4
Google AdWords
EF SET English Certificate
C1 Advanced
Academic Background
Education
B.Tech, Computer Science Engineering
Rajasthan Technical University, Kota
2011 - 2015