CV Printable A4 - Rakshit Soral

Rakshit Soral

Marketer

Profile

Marketing leader with 10+ years of experience in B2B SaaS, demand generation, content strategy, and marketing automation. Proven ability to drive revenue through omni-channel campaigns, ABM, and cold outbound. Experienced in building and leading high-performing teams, scaling GTM strategy from 0 to 1, and leveraging AI and CRM tools to streamline marketing operations.

Tools & Technologies

Marketing Automation & CRM

SEO & Keyword Research

Analytics & Performance Tracking

Content Creation & CMS

Sales & Lead Intelligence

AI & Productivity Tools

Work Experience

Oct 2024 - Present Marketing & Demand Generation Specialist, Kitecyber, California (United States), Remote
- Spearheaded a comprehensive website positioning overhaul, including keyword targeting, product category mapping, and high-impact comparison pages—driving a 40% increase in product trial signups.
- Revived LinkedIn presence through engaging carousels and video content, adding 2,000+ followers in 8 months and improving brand authority.
- Deployed cold email outreach campaigns using Apollo.io, achieving a 32% open rate.
- Launched Google Ads campaigns with a $60,000 budget, contributing to a 20% increase in qualified leads.
- Implemented a cohesive omni-channel growth strategy across SEO, email, LinkedIn, and paid media.
- Produced sales enablement tools including Case Studies, Brochures, and guides, resulting in 12% improvement in MQL-to-SQL conversions.
Aug 2022 - Sep 2024 Product Marketing Manager, Plutomen Technologies, Ahmedabad, Remote
- Built and led a 4-member marketing team, executing omnichannel campaigns (SEO, content, ABM, Google & LinkedIn Ads, outbound email), driving over 200+ qualified leads via email.
- Executed high-impact co-marketing campaigns with Meta and RealWear in India to elevate brand presence in the industrial tech sector.
- Collaborated with Sales and Product to reposition and refine messaging for an Industrial XR + AI Connected Worker Suite, increasing organic brand visibility by 30% from zero baseline.
- Developed and executed a long-term content marketing strategy, publishing 100+ blogs in 2 years, and generating $250K in marketing-attributed pipeline revenue.
- Designed and launched CRM-based email onboarding and nurturing workflows, improving lead engagement and conversion.
Oct 2017 - July 2022 Demand Generation Lead, Simform Solutions, Ahmedabad, Hybrid
- Designed and launched geo-targeted microsites supported by SEO and paid ad strategies, delivering 30+ qualified leads/month consistently.
- Led influencer-driven content campaigns in collaboration with industry experts from Wix, Facebook, and React Native, boosting blog traffic by 1,000+ monthly visits.
- Executed intent-driven ABM campaigns using Tribilio and Bombora, resulting in a 45% uplift in SQL conversions.
- Orchestrated multi-touch cold outreach across email and LinkedIn, aligning with ABM workflows and increasing email response rates by 30%.
- Built 50+ high-quality backlinks via guest posts on InfoQ, DZone, and Dataversity, increasing organic search ranking by 40% and domain authority.
April 2016 - Sep 2017 Inbound Marketing Executive, Hoojook (RimTim Technologies), Gurgaon, In-house
- Implemented targeted SEO and content strategies, successfully scaling client websites to 3,000+ monthly visitors.
- Ran Facebook ad campaigns to drive consistent traffic to lead-gen focused landing pages.
- Managed and updated WordPress websites, including reviewkeg.com and rimtim.com, ensuring optimal user experience and performance.
- Created SEO-optimized web content including blogs, infographics, and landing pages to support inbound marketing and improve search rankings.
July 2015 - March 2016 Jr. Content Reporter, Girnar Softwares Pvt. Ltd., Jaipur, In-house
- Collaborated with the team to help scale website traffic to 100,000+ monthly visitors through high-quality, SEO-optimized content.
- Researched, planned, and created content across automotive categories including cars, bikes, and trucks to cater to region-specific search trends.
- Managed the editorial calendar and content tracker, streamlining the workflow from ideation to publishing while ensuring timely updates and consistency.

Education

2011 - 2015 B.Tech, Computer Science Engineering, Rajasthan Technical University, Kota