Plutomen Technologies – Establishing Demand Generation & Product Positioning for XR SaaS
DeepTech (XR/AR/VR) Company, SaaS
Plutomen Technologies offers an XR-powered Connected Worker Platform, enabling frontline workers in manufacturing and industrial sectors to access AR-based remote assistance, guided workflows, and digital work instructions to reduce downtime and improve productivity. Before I joined, Plutomen had launched a MVP with a bit of product-market fit (a few users). However, the main business was more focused on XR services instead of product. This was spread thin across their website positioning too. My main responsibility was to reposition the website from a service company to product company along with setting up the demand gen motion.
The Results
Over 200+
Increase in Marketing Qualified Leads
+30%
Increase in Branded Search Visibility from Zero Baseline
$250k
Attributed towards Successful Marketing Pipeline
The Challenge
Before I joined, Plutomen was primarily focused on selling XR services to a PAN India and Middle East audience. The company had built a robust XR platform already used by a few large clients but lacked a structured product-focused GTM strategy.
After raising $600k to build marketing and sales functions, Plutomen needed to transition from a service-led model to a scalable product-led SaaS business. They had no structured demand generation, positioning, or repeatable pipeline engine to support enterprise sales.
I joined as Plutomen’s first marketing hire, starting as an individual contributor, and over time, built and led a team of 4 to execute a scalable GTM and demand generation strategy.
The Objectives
Collaborating with the CEO and Head of Sales, I aimed to:
- Define clear ICPs and positioning for manufacturing and industrial segments.
- Establish paid & ABM campaigns to capture high-intent demand.
- Build marketing automation workflows to nurture SMB's and Enterprise opportunities.
- Support sales team with oubound cold email function with Apollo.io and events prospecting.
- Build a repeatable, data-driven demand generation engine with positive ROI.
Key Actions Performed
- ICP & Buyer Journey Mapping: Identified ideal industrial sectors, refining messaging for plant heads, VP of Digital Transformation, maintenance managers, and COOs.
- Content Strategy: Developed high-quality case studies, whitepapers, and AR/VR-focused blog content targeting connected worker and frontline productivity keywords.
- Website Optimization: Refreshed website positioning, optimized key pages for search, and implemented conversion-focused CTAs.
- SEO Strategy: Conducted keyword research, optimized technical SEO, and implemented a content calendar.
- Paid Ads: Ran LinkedIn and Google Ads targeting AR/VR and connected worker use cases for enterprises.
- Marketing Automation: Implemented Freshsales for markting and sales lead tracking, nurturing workflows, and lead scoring.
- Performance Analytics: Set up GA4, dashboards, and monthly reporting to track MQLs and pipeline impact.
- Outbound Email Campaigns: Assisted sales with iterative cold outbound sequences with personalization. (Atleast 3000 Emails Per Month)
About Plutomen
Plutomen Technologies offers an XR-powered Connected Worker Platform, enabling frontline workers in manufacturing and industrial sectors to access AR-based remote assistance, guided workflows, and digital work instructions to reduce assets/machine downtime and improve productivity.
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